Introduction and History of Instagram
Instagram is one of the most popular social media platforms in the entire world as it competes with the Facebooks, the X’s (formerly known as Twitter), and the TikTok’s of the world. Instagram was founded in 2010. Unlike a lot of start up businesses or apps, Instagram took off in popularity extremely fast as the app reached one million registered users within the first two months of it launching. At the end of year one, the app reached 10 million users and by 2018 the app reached one billion registered users. Instagram has doubled that number from 2018 as the app has two billion registered users as of 2025.
Before Instagram
Prior to Instagram, Facebook, MySpace and Twitter were the three biggest social media platforms up until Instagram’s launch. Instagram was then launched and people were immediately intrigued by the app’s features, and the purpose of the app which is to share photos and videos for the world to see, which therefore connects individuals to others across the world. Instagram became a huge success, but others weren’t as intrigued by the app and its features because individuals were still hooked on Facebook, Twitter and even possibly MySpace.
The Takeoff of Instagram and Decline of Facebook
It wouldn’t become long until users from Facebook and MySpace started to switch over to Instagram. The majority of the people that would end up switching to Instagram were younger individuals because of Instagram’s features that primarily targeted the younger generation. While the majority of the younger generation, ages 13-25, started using Instagram, it left a lot of the older people left that used Facebook and MySpace. In 2014 and 2015, 71 percent of teenagers were using Facebook and now that number is down to beneath 32 percent. This has a lot to do with Instagram’s constant push for evolving and centering its app around the younger generation while Facebook has struggled to evolve in an attempt to garner the younger generation which is the most crucial generation to gain, and because of this the younger generation is continually switching from Facebook to Instagram. Even the older generation is catching onto the younger generation, possibly in an attempt for the older generation to be caught up in the younger generation’s uses, and switching from Facebook and other social media platforms to Instagram because of the app’s appeal to all. 5.24 billion people worldwide use social media which is nearly 64 percent of the entire world, and within the last year, there has been over 200 new social media users.
Negative Effects of Instagram and Social Media as a Whole
So why has the other 36 percent of people in the world not caught onto the use of Instagram or social media as a whole? Well there are a lot of negatives to Instagram and other social media platforms. Social media can cause numerous mental health issues such as anxiety and depression that can stem from online bullying, addiction, comparing oneself to others, and a decline in face-to-face communication. Those are all reasons why some might choose to not use social media so they don’t have to deal with those negative issues that come with using social media.
Benefits of Social Media and Conclusion
However, social media can be a huge benefit to that 36 percent because social media allows you to connect to the world in ways in which you thought you couldn’t. From making friends with people across the country to staying up to date with your favorite celebrity, athlete or influencer, you can connect with the entire world through a singular app. While there are a lot of negative effects of social media, I believe the positive outweigh the negative because personally I connect and communicate with a lot of my long-distance friends through Instagram as well as I’ve made new friends through the platform. It is different for everybody but I personally think Instagram is a great way to access the world, and there are endless opportunities and resources that are available and you can find through the platform.